TV show about the world of prostitution in Spain. TV channel: CUATRO.
ONSCREEN TEXT FOR THE TV ads
In this work, we wanted the texts that appears in the ad look like the kind of halogen sign that is so common in those bars where prostitution takes place. We thought it represented better the kind of prostitution that was shown in this tv show, which is, the one ruled by mafias that make helpless women to have sex for money against their will.
The same had to be done with the tv channel logo ("Cuatro"), as in this case it would give a compact and unified look to the whole tv ad.